Ambassador
KENJI ARAI

Born in 1970 in Biei Town, Hokkaido, he owns a snowboard shop called SPRAY in Asahikawa City. He was involved in ski competitions throughout elementary, middle, and high school. Upon graduating from high school, he discovered snowboarding and made the switch. In 1996, he established the snowboard shop "SPRAY." The name "Spray" was chosen with the hope that the enjoyment of new activities and friendships would spread and expand, as the word suggests. Through the "Spray Channel" on YouTube and on social media, he showcases products and events unique to a snowboard specialty store, while sharing the joy of snowboarding, the exceptional snow quality of the Powder Belt, and the attractions and information about Hokkaido.