1.Personal Information We Collect

In this Policy, "personal information" has the meaning given in Japan's Act on the Protection of Personal Information (APPI). Through the inquiry form and other features of the Site, we may collect your name, email address, country or region of residence, travel plans, and the content of your inquiry.

The Site is not directed at children under 16, and we do not knowingly collect personal information from them.

2.How We Use Your Information

We use personal information for the following purposes:

1. 1.To respond to your inquiries and requests
2. 2.To verify your identity
3. 3.To improve the Site and our promotional activities
4. 4.To send you information about the Hokkaido Powder Belt (only if you have opted in)
5. 5.To produce statistics in a form that does not identify individuals
6. 6.For other purposes incidental or related to the above

3.Sharing with Third Parties

We do not share your personal information with third parties without your consent, except in the following cases:

1. 1.When required or permitted by law
2. 2.When shared jointly as described in Section 4
3. 3.When we entrust handling to service providers as described in Section 5

4.Joint Use

To answer your inquiry properly, we may share personal information with our member organizations as follows:

1. 1.Joint users: Member organizations of the Council (Shin Furano Prince Hotel, Hoshino Resorts TOMAMU, Taisetsu Kamuimintara DMO)
2. 2.Information shared: Name, email address, country or region of residence, travel plans, and the content of your inquiry
3. 3.Purpose: To answer your inquiry and assist with your request
4. 4.Responsible party: Hokkaido Powder Belt Promotion Council (see contact details below)

5.Service Providers

We may entrust the handling of personal information to service providers to the extent necessary for the purposes above. We enter into agreements with them and supervise them appropriately.

6. Google Analytics and Cookies

The Site uses Google Analytics (GA4), a service provided by Google LLC, to understand how visitors use the Site. Google Analytics uses cookies to collect information such as the pages you visit, time spent on the Site, referring sites and device type. We do not use this information to identify you personally. The Site does not currently respond to browser Do Not Track signals.

You can disable cookies in your browser settings. You can also stop Google Analytics from collecting your data by installing the Google Analytics Opt-out Browser Add-on. For details on how Google handles data, see the Google Privacy Policy and How Google uses information from sites or apps that use our services.

7.Security, Storage and Retention

To protect personal information against leakage, loss or damage, we take the following security measures:

• • Organizational: We have appointed a person responsible for handling personal information.
• • Personnel: Staff who handle personal information have signed a pledge not to use it for any other purpose.
• • Physical: Devices used to handle personal information are protected by screen locks and passwords, and are locked when unattended.
• • Technical: Access to personal information is limited to designated secretariat staff.

Information you submit through the inquiry form is stored on Google Workspace, a cloud service provided by Google LLC (United States). Because the service does not allow us to identify the country where its servers are located, we use it after reviewing the security measures taken by Google LLC, and we take other necessary and appropriate measures.

We delete personal information within three years after we finish responding to your inquiry. If you have opted in to receive information from us, we keep your contact details until you unsubscribe.

8.Your Rights and Contact

You may request that we disclose, correct, stop using or delete your personal information. We will respond promptly in accordance with applicable law after verifying your identity. If you are located outside Japan, please note that your information is handled in Japan under the APPI. For requests, questions or complaints, please contact us:

• • Contact form (English available)
• • Phone:+81-166-73-6968 (Secretariat, weekdays, Japan time)

9.Changes to This Policy

We may update this Policy from time to time. The updated Policy takes effect when it is posted on the Site. If a change requires your consent under applicable law, we will obtain it in advance.

This Policy is provided in Japanese and English. In the event of any discrepancy, the Japanese version shall prevail.

Effective date: October 1, 2026